two smart phones displaying the iD Cards apps

iD Cards design communication app

The iD Cards app supports communication and understanding during product development. It has been developed by Dr Mark Evans, a Reader in Industrial Design at Loughborough Design School, using data collected by his former PhD student, Dr Eujin Pei. The free app identifies 32 key types of sketch, drawing, model and prototype; when they are used and for what types of information. Based on credible data, an intuitive scrolling interface and images for each type of design representation, the app has been endorsed and promoted by the Industrial Designers Society of America. To download the app and watch a two minute introductory video, visit the Design School Website.